The Innovation team is designed to equip Blue Shield with capabilities and resources that allow us to transform the healthcare system. We do this by making innovation a fundamental part of the way we think (mindset) and work (behaviors and practices). The team is tasked with building innovation capabilities for the enterprise and helping colleagues learn how to fish, applying a human-centered approach across work. We also look externally and partner with early-stage and established companies as we apply technological solutions in areas such as data, analytics and AI.
The Blue Shield innovation process will equip you with proven methods to incorporate innovation into your everyday work, unlock creative problem solving and approach innovation in a way that is human, honest and courageous.
We all know that our healthcare system is far from perfect. The biggest flaw? It’s not designed for the actual people who are giving and receiving care and the folks who help connect them.
This is why we partnered with human-centered design firm IDEO to gather research and valuable insights directly from the participants themselves—members, providers, employers and even some of your Blue Shield colleagues. We wanted to better understand the needs, feelings and goals of people today, as well as their aspirations for the future. Together we’ve created a detailed picture of what a participant's experience could look like in as little as five years, which is what you’ll find here. Use these as guides for future experiences as you strategize with your team.
The Blue Shield innovation process will guide you and your teams through the multiple stages of learning, exploration and implementation. We practice what we preach - our process and tools will continue to evolve and are intended to help you incorporate design thinking into your everyday work, unlock creativity and approach innovation through a human-centered mindset.
The Blue Tank program is an approach for employees to serve as entrepreneurs and pitch their ideas to a panel of stakeholders for investment and implementation. Inspired by Shark Tank, the program is a fundamentally different approach to how we generate, build and implement grassroots ideas from anyone at Blue Shield.
Get inspired by the innovation happening across Blue Shield. From changes that impact daily work to transformational processes that change how we are able to influence the member experience, hear how colleagues at all levels are innovating and how all of this work is helping us reach our north star.