2020 was an extraordinary year, and Blue Shield of California’s values really showed during the pandemic. The communications team wanted to highlight some of the key moments during the year that the company really stepped up their leadership and human-centered mindset.
I was the art director on this project working with our communications lead, communications director, and our external agency producing the video. My roles were to ensure that the video was compliant with the brand and look while telling a compelling story.
My proudest accomplishment for this project was that I wrote a poem in my spare time, and the senior leaders liked it so much that it was put to close out the video.