During my time at Fehr & Peers, I was asked to make an infographic for Project Rainbow to show the effects of emerging trends and technologies on the amount of residential and/or office development.

Many times, the clients didn’t have a visual idea of what they wanted. They just knew the story they wanted to tell. Here is the general direction I was given:

I took key points and made sure I added icons to represent them so the viewer can get a basic idea without reading the fine text.

Instead of using traditional graphs and bars, I suggested to the project manager that we use different sizes of residential and office buildings to show variation. The client was very pleased with the ingenuity and color of the final product.