While working at Fehr & Peers, I was tasked to create a logo and flyer to promote F&P’s innovate approach to systemic safety. The project manager and I discussed the story she wanted to tell but ultimately gave me creative freedom. The idea of puzzle pieces immediately came to mind because every piece of the system was important. The connecting parts of the pieces are designed like arrows to guide the viewer. This flyer is still being used as marketing material for potential clients.