EXPERIENCE
Blue Shield of California | Oakland, CA
Communications Creative Lead (03/20 - present)
- Led the vision of design and multi-media efforts to create communication for internal and external audiences spanning web, event, video, article, presentation, and print
- Identified and managed talent (via agency and contractor resources)
Fehr & Peers | Walnut Creek, CA
Regional Senior Visual Designer (09/16 - 01/20)
- Orchestrated and trained nationwide marketing and visual communications team on best practices and strategies
- Collaborated with engineers and planners to visualize ideas, plans, and data into meaningful, easily interpreted graphics
The Gymboree Group | San Francisco, CA
Senior Visual Designer (12/18 - 04/19)
- Used data & insights (site metrics, usability reports, customer feedback, market research findings, user research, competitor offerings, sales data, traffic, abandonment, engagement, etc.) to create user-centered designs
- Mentored and supervised designers ensuring balanced workload and consistent look throughout designs and platforms
FloWater | Burlingame, CA
Senior Visual Designer (05/15 - 09/16)
- Partnered with marketing director to create promotional graphics to mold the branding of the company
- Ensured the visual standards by maintaining brand guidelines throughout all collateral
EDUCATION
University of California, Davis | Davis, CA
Bachelors of Science, 2002-2007
Design: Visual Communications