The Corporate Comms team wanted to make a splash at the HLTH Conference as the CEO walks on stage for his talk. His talk was going to be about how antiquated the current ways healthcare companies handle prior authorization. Most still use fax machines. So the idea was to do a parody of the infamous Office Space scene where the main characters are smashing the printer. The CEO of Blue Shield and the VP of Salesforce had a wonderful time filming, and it showed in the final result. This was one of my all-time favorite projects to work on.